I fix the broken tech in your small business — and tell your story so strangers get it.
Your menu PDF is from last spring. Your Google hours are wrong. Your booking widget went dead in March. I fix it in 48 hours — or build you the whole site and run it from $79/mo. One human, no software you don't need.
What I actually do.
The main event: I build small-business websites, then keep them running for a flat monthly fee — plus the brand-and-conversion consults that make a site actually sell. Already got something broken? I fix that too.
I build your site
A real, working website — one page or the whole thing. Built-in booking, built for phones, yours to own. For people running on word-of-mouth, a Google listing, or a Linktree.
I keep it running
Then I look after it every couple of weeks — updates, hours synced, security, broken things fixed before you notice. One flat fee, one human, a health log you can check anytime.
Brand + site consults
A page-by-page look at what's quietly costing you sales — ranked fixes, plain reasons, no strategy-deck fluff. Like the audit that caught a fashion brand's checkout arguing against the sale.
And the one-off stuff — a dead booking widget, wrong Google hours, a stale menu PDF — I fix in 48 hours too (from $497). Works with whatever you've already got: Wix, Squarespace, GoDaddy, even a Google Sheet.
Curious what I build when nobody's paying me? See the Lab → — real AI apps and prototypes, all live. It's how I stay honest about what AI can and can't do for your business.
I work with all kinds of small business.
The website, the bookings, the Google listing, the techy bits that hold a small operation together — that's the whole job, whatever you sell. Two of them I know cold enough to give their own page:
B&Bs + guesthouses →
Your direct-booking page looks like 2014, so guests book elsewhere and the commission eats your margin. I rebuild it in 7 days.
Indie restaurants + cafés →
Your menu PDF is broken on phones. Your reservation widget is dead. I fix everything in 48 hours.
And everyone else: boutiques and online shops, barbers and salons, surf and dive photographers, tour guides, private chefs, rental shops, villa hosts, coaches and consultants. If you run a small or mid-size business, the tech behind it is exactly my lane — tell me what's slowing you down.
The stuff I hear at 11pm.
"Every time I try to fix one thing, I break two others. I just don't touch it anymore — my photos are two years old."
"My website was built by a friend three years ago. He moved away. I don't have the login. I just keep paying the bill because I'm scared to cancel."
"I paid for a website and it's sat there three years without generating a single call. I don't know if it's the site, Google, or me."
Scared to touch it, the bills keep coming, and nothing's happening anyway. That's the knot I untie. You don't have to become a tech person — you just have to text me, and I'll handle the part you've been dreading.
Recent fixes.
Salty Lens
One link, six languages, bookable storefront.
June 2026Read case →
Maison Enea
Drops selling out — the product page was working against them.
June 2026Read case →
Clean Slate Laser
7 years of spreadsheet data, finally fast.
May 2026Read case →
Ettore Gelato
A world-class gelato brand — a 10-point map to even more bookings.
May 2026Read case →Conference keynote
A Silicon Valley talk, rebuilt slide by slide and rebranded.
2022Read case →Free tools while you decide if we're a fit.
Little free things I built. Use them even if we never work together.
Let's fix the thing.
I reply within a day. Usually a few hours. No discovery calls, no "let's get on a Zoom."