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▸ Case study · Keynote design & rebrand · Silicon Valley

The Human-Centered AI keynote.

A working talk that had fallen behind → every slide redesigned, rebranded, and current.

ClientStu Winby
EngagementKeynote redesign
ScopeEvery slide · rebrand
SubjectHuman-Centered AI

The client.

Stu Winby runs Spring Networks out of Palo Alto. Forty years in strategy and organization design — he was an executive director at Hewlett-Packard before he started his own firm. When he speaks on Human-Centered AI, the room is full of people who build the technology he's talking about.

This one's from my copywriting years, before I moved over to fixing tech. I'm keeping it here on purpose — because it's the same standard, whether the client is a 40-year Silicon Valley veteran or the café down your street.

The problem.

Stu already had a keynote on Human-Centered AI that worked. But the deck had fallen behind the talk. The design was dated, the branding was generic, and a stack of new research had piled up that wasn't in it yet.

He needed it sharper, fully on-brand, and current — and he needed it at the speed of a real speaking calendar, not an agency timeline.

"Make it look like the work it's describing — and get the new research in. I'm speaking soon." — the brief, in plain terms (Kaileigh's paraphrase)

What I did.

  • Redesigned every slide. The whole deck, slide by slide — not a template swapped over the top of the old one.
  • Rebuilt the branding under the HCAI Labs identity and applied it consistently, start to finish, so the deck looked like one considered thing.
  • Folded in the latest Human-Centered AI research until the talk grew into a full keynote-grade reference deck.
  • Kept his voice. I sharpened the words without making them sound like someone else wrote them.

The result.

He got a keynote that finally looked like the caliber of the thinking inside it — built to be the deck he carries forward, delivered at the pace he actually needed.

And the subject wasn't fluff: Stu's work on Human-Centered AI is now published — his Human-Centered AI Maturity Model is a 2025 chapter in Springer's Handbook of Human-Centered AI. The keynote was the kind of serious, current material that ends up in print, not a slide template with stock icons.

Honest framing: this is the high end of the range — Silicon Valley keynote work. The same person who'll fix your café's booking link is the one a 40-year strategy veteran trusted with his deck.

"Kaileigh created a set of slides for a keynote presentation that were excellent, customer-focused, and innovative. She was responsive and collaborative to ongoing iterations and timely in delivering the product."

— Stu Winby, CEO, Spring Networks

Deliverables.

  • Full slide-by-slide redesign
  • HCAI Labs brand system, applied across the deck
  • New Human-Centered AI research integrated
  • Keynote-grade reference deck

Want this for your business?

Whether it's a keynote or a broken booking widget — I find what's wrong, fix it, and hand it back sharper. I reply within a day, usually a few hours.