Salty Lens
A waterproof business card → a multilingual, bookable storefront.
The client.
Salty Lens shoots surf photography in Bali. He's in the water before sunrise, camera in hand, catching tourists in the best wave of their trip — visitors from Japan, Korea, Russia, Germany, Indonesia, and everywhere in between.
The work is world-class. The marketing was a business card. A physical one. Handed out in the water, to people on surfboards, by a man treading water. That, plus an Instagram page, was the whole marketing setup.
The problem.
If someone wanted to see his portfolio, there was nowhere to send them. If someone wanted to book a shoot, there was no way to do it. Instagram showed the photos but didn't book the work, and a soggy card has a survival rate of roughly one beach day.
And his customers don't share a language. A photographer whose clients come from six-plus countries was relying on a card printed in one.
What I built.
- A single-page portfolio storefront, built for phones. The whole business lives on one link that loads fast on a tourist's phone, on beach wifi.
- A six-language switcher. A visitor from Tokyo, Seoul, or Berlin reads the whole page in their own language before they ever message him.
- A WhatsApp booking button on every section — his own WhatsApp. Wherever someone stops scrolling, the next step is one tap away.
- A gallery of his surf photos. The work sells itself before he answers a single message.
- Hostable free forever. A self-contained page with no monthly hosting bill — it just keeps working.
- One link for his Instagram bio and QR cards. The cards he already hands out finally lead somewhere that books.
The result.
Shipped in days, completed June 2026. He's now bookable while he's in the water — the page answers the portfolio question, the language question, and the booking question without him touching his phone.
Inquiries arrive with the visitor's language already handled, so the first message is about the shoot, not about decoding each other. Honest scale: this is a one-person photo business, not a startup — but the gap between "wet business card" and "working storefront" is the whole game at this size. It did exactly what he needed it to do.
He's also Kayo's first subscription client — a barter deal I'd take again tomorrow.
"He'd been running a world-class craft off a wet business card. Now he has one link that shows the work, speaks the visitor's language, and books the shoot — even while he's out in the water."
Deliverables.
- One-page site, built for phones
- Six-language switcher (EN/ID/JA/KO/RU/DE)
- WhatsApp booking on every section
- Surf photo gallery
- Free-forever hosting setup
- One link → Instagram bio + QR cards
Want this for your business?
One page, one link, bookable from anywhere. I reply within a day — usually a few hours.