Ettore Gelato
A ten-point funnel audit — a friendly map of where a world-class brand could turn even more of its attention into bookings, and what each step is worth.
The client.
Ettore Gelato makes the real thing the slow way, out of two shops in the Canggu area of Bali. The brand is genuinely world-class — the identity, the packaging, the product photography are some of the strongest food-and-drink work on the island. And it's grown a real following: 10,000+ on Instagram, over a thousand Google reviews, and a wholesale list that includes some of Bali's best-known beach clubs and cafés.
So the product and the brand were never in question. The website was simply the one piece that hadn't quite caught up to them yet.
The opportunity.
The brand was doing all the talking — and the website had a real opening to do more of the closing. A hotel buyer landing on the homepage already had the interest; they just didn't yet have the easy path. Pricing lived inside a PDF download rather than right on the page. The wholesale story didn't have a one-click brochure to forward to a head chef. The masterclasses Ettore is loved for weren't bookable online yet. And the Google listing — nine years and 1,173 glowing reviews — was simply waiting to be claimed. Every one of them a quick win sitting between a great brand and even more bookings.
What I did.
- Walked the funnel as a real buyer would. I went through the live site the way a hotel F&B manager or wedding planner does — and spotted the small, fixable moments where a little more interest could become a booking.
- Ten findings, each costed and ranked. From the pricing that could move onto the page, to the Google listing ready to be claimed, to a direct order channel worth setting up — every opportunity named, with why it matters and what it's worth.
- A costed fix plan in three tiers. From a 48-hour Quick Fix to a full conversion build — priced below what a Bali or Sydney agency would quote, with the quick wins (claim the Google listing, add the missing store hours) thrown in free.
The result.
The deliverable was the diagnosis and the roadmap: Ettore walked away knowing exactly where the next bookings were waiting, what to do first, and what each step is worth — ranked by impact, in plain numbers. No vague "you need a refresh." A specific, costed plan they own.
Honest framing: this was the audit, not the rebuild — the map, not the drive. But every opportunity now has a name and a number, ready whenever Ettore wants to take the next one.
"The brand was already best-in-class. My job was just mapping how the website could rise to meet it."
Deliverables.
- Ten-point funnel audit of the live site
- Each finding costed + ranked by revenue impact
- Three-tier fix plan (48-hr Quick Fix → full build)
- Quick wins flagged as freebies (Google listing claim, store hours)
Ettore Gelato is the one gelato shop I work with — a standing exclusive I'm proud of.
Want this for your business?
Most of my work is fixing the broken tech behind small businesses — sites, Google, booking, spreadsheets. If something's stuck, I can probably help. I reply within a day, usually a few hours.