Carom
Most of the time, I get hired to fix the one thing that's broken. Carom is the proof I can build the whole thing from nothing.
The client.
Carom is a founder's second act. He spent his career in the corporate world as a consultant — the person big companies brought in to make their closed-loop systems run leaner. Less waste, tighter cycles, nothing falling out the bottom.
Then he pointed that exact brain somewhere kinder. Same closed-loop thinking, new mission: regenerative and eco-first, building something that gives back instead of just running efficiently. Carom is where that pivot landed — and he started it with nothing built yet. That's where I came in.
The brief.
He came to me with the idea and not much else. No logo, no name on a page, no site, no inbox. Just a clear head about what the work meant and a mission that needed a face people could trust.
So my job wasn't to fix one broken thing. It was to build everything — to take the closed-loop, give-it-back idea living in his head and turn it into something you could look at, read, click through, and get an email from. The whole identity, top to bottom.
What I built.
- A logo and brand identity from zero. I designed the mark — the word CAROM with the O as a globe held in two cupped hands — and the full visual system around it, so the new eco mission had a face the day it launched.
- The entire website. Every page, built from scratch, structured so a first-time visitor understood the mission without anyone having to explain it.
- The blog. A steady place for the founder to share his thinking on regenerative closed loops and keep the site alive over time.
- All the email templates. I designed every emailer to match the brand, so Carom showed up in an inbox looking like itself instead of cobbled together.
The site I built.
The real thing — the Carom site I designed and built, top to bottom. The founder has since moved to a newer site, so these are screens from the original I made.
Down to the icons.
A real brand isn't just a logo. I drew the full icon set the site runs on, too — so every little visual cue felt like part of the same world.
The result.
This was a 2020–2021 build, and I'll be straight with you: the founder has since moved Carom onto a newer site, so the site that's live today isn't mine anymore. But the logo up top? Still theirs, still in use — the brand I made outlived the rebuild. What I'm showing you is the foundation I built: the logo, the identity, the site, the blog, and the emails that got the venture off the ground.
That's the point of having it here. A lot of my work is walking in and fixing the one broken thing. Carom is the other half of what I do: take a founder with an idea and no assets, and hand back a complete, working brand with the keys in the door. It's also pre-AI, made the slow handmade way, before any of this could be shortcut. That's not nostalgia. That's range, and it's tenure.
"Most of the time I'm fixing the one broken thing. With Carom I built the whole house — logo, brand, site, blog, emails — from an empty lot, and handed over the keys."
Deliverables.
- Logo and complete brand identity system — color, type, and voice
- Full multi-page website, designed and built from scratch
- Blog, set up and styled to match the brand
- Branded email templates (emailers)
- A ready-to-run brand the founder could own and grow
Want this for your business?
Most of my work is fixing the broken tech behind small businesses — but if you need the whole thing built from scratch, I've done that too. I reply within a day, usually a few hours.