How to Choose a Font Pack
Learn how to choose a font pack that speaks to your business in your ideal tone of voice by answering these 15 questions.
Grab a pencil and a piece of paper and lets get started!
What are the key messages or values that you want your brand to convey? Come up with 3-5 words to describe your message.
Who is your target audience and what kind of impression do you want to make on them? Give 3 examples for your ideal customer.
What other brands or businesses do you admire or feel align with your own branding goals?
Are there any specific colors that you have already chosen for your branding? If so, what are they?
How do you envision your small business evolving in the future, and how should your branding reflect that?
What emotions or feelings do you want your brand to evoke? Give 3 examples.
How do you want your business to be perceived by consumers? Give 3 words to describe how you want to portray yourself.
What are the key values and characteristics of your business?
Do you have any specific design or branding inspirations?
Are there any industry trends or standards that you would like to align with?
What message or story do you want your font choice to convey?
Do you imagine your brand as modern and sleek, or classic and traditional?
Is there any particular font style that you feel drawn to?
What budget constraints, if any, do you have for acquiring a font pack for your small business branding?
Is there any specific industry or niche that your small business operates in, and does that influence your font choice?
Examples of Font Pairings with Photos
Option 1:
Traditional and Trustworthy
Main Font: Montserrat (sans-serif)
Alternative Font: Playfair Display (serif)
This pairing is a harmonious blend of modern and traditional elements. Montserrat's clean lines reflect professionalism, while Playfair Display adds a touch of elegance and timelessness. We’d recommend this font for businesses that want to look more traditional and trustworthy. Example: A high-end sustainable kitchenware store.
Option 2:
Simple and Modern
Main Font: Lato (sans-serif)
Alternative Font: Abril Fatface (serif)
Lato's simplicity and legibility make it suitable for a range of industries, while Abril Fatface's bold serifs add sophistication and a touch of luxury. We’d recommend this font for those looking to look modern yet playful. Example: A boutique clothing store
Option 3:
Creative and Business Oriented
Main Font: Roboto (sans-serif)
Alternative Font: Lobster (script)
Roboto's simplicity and versatility make it ideal for a modern and dynamic business, while Lobster's hand-drawn style brings a touch of playfulness and creativity. This font is great for those looking to come across as knowledgable yet fun. Example: A “Learn finance” friendly app company targeting Millenials and Gen Z.
Option 4:
Trustworthy and Professional
Main Font: Gotham (sans-serif)
Alternative Font: Fry’s Baskerville (serif)
The pairing of Gotham and Baskerville creates a strong and reliable impression, perfect for businesses that value professionalism and trust. Example: A high-end SaaS finance company.
Option 5:
Accessible and Whimsical
Main Font: Open Sans (sans-serif)
Alternative Font: Pacifico (script)
Open Sans is a versatile and friendly font that works well for businesses aiming for accessibility, while Pacifico's whimsical charm adds a personal and creative touch. Example: An education app company looking for teachers to adopt their application for their classroom.
Option 6:
Innovative and Technology Based
Main Font: Proxima Nova (sans-serif)
Alternative Font: Courier New (monospaced)
Proxima Nova's modern and minimalist design evokes a sense of technology and innovation, while the monospaced Courier New lends a unique and retro feel. Example: A coding or UX company who specializes in building websites for tech companies.
Option 7:
Reliable and Approachable
Main Font: Futura (sans-serif)
Alternative Font: Georgia (serif)
Futura's geometric shapes give businesses a futuristic and cutting-edge appeal, while Georgia's soft curves offer a balance of warmth and approachability. Example: A organic food company that sells their freezer-dried cassava chips at Whole Foods.
Option 8:
Professional and Playful
Main Font: Raleway (sans-serif)
Alternative Font: Zing Rust script (script)
Raleway's clean and elegant lines project professionalism and sophistication, while Zing Rust Script's playful hand-drawn style adds a touch of artistic flair while still being pallatable for the eyes as a smaller text font. Example: An icecream company that has a rustic text but works in fun, modern colors in their branding.
Option 9:
Techy yet Traditional
Main Font: Source Sans Pro (sans-serif)
Alternative Font: Times New Roman (serif)
Source Sans Pro presents a modern and accessible feel, making it suitable for many industries. The classic Times New Roman complements it, offering a sense of tradition and reliability. Example: A book publishing company writing their guidelines for submissions page. Source Sans Pro is also very close to Apple’s main font, San Francisco.
Option 10:
Innovation Meets Tradition
Main Font: Avenir (sans-serif)
Alternative Font: Harnet Serif (serif)
Avenir's clean and geometric design conveys a sense of forward-thinking and professionalism; however, pairing it with Harnet adds a refined yet approachable touch, perfect for businesses that value both innovation and tradition. Example: A book of holistic herbs for medicinal use with modern recipes for application.
